FOR IMMEDIATE RELEASE

August 6, 2009

Contact: Mark McGregor, 503-209-1047

NW Natural Street of Dreams: Cycle the Dream Showcases  Portland’s Cycling Culture

For the first time ever people can experience The NW Natural Street of Dreams on two wheels. ,

On Aug. 16, biking enthusiasts can join hundreds of their fellow cyclists for Cycle the Dream, an event designed to show the public how easy and fun it is to experience the Pearl by bike. Along the way, riders will enjoy special events, clinics, product demonstrations, giveaways and tasty treats with their Pearl Pass…all while taking in the beauty of the show’s four buildings and nine luxury condominium homes.  

The NW Natural Street of Dreams, put on by the Home Builders Association of Metropolitan Portland, has taken the Pearl District by storm for the month of August. The show runs through August 30.

Cycle the Dream, brainchild of long-time HBA member Mark McGregor, owner of Clean It Up, Mark!, caps off the HBA’s Green Week at the Street and further demonstrates the association’s dedication to sustainability.

“When I heard the HBA was putting on the most sustainable version of the show to date, complete with LEED certified buildings, carbon offsets, recycling and green seminars, I knew I had to get involved,” said McGregor. “Cycle the Dream is the first step toward my long-term goal of incorporate cycling into all HBA events and gaining support for bicycle friendly developments and homes.”

Peal Passes can be purchased for $15 online at www.streetofdreamspdx.com or at the 937 building upon arrival. Additionally, attendees can rent a bike from one of the available vendors at Block 90 or the Encore or bring their own. All-day parking is available for $5 at NW 12th and Pettygrove.

A complete list of vendors, events and freebies available during Cycle the Dream is below:

Location: 937 Condominiums (937 NW Glisan St.)

Event: Buy your tickets here to gain access to the show!

Other Goodies: Extra bike parking available, courtesy of Bike Racker and free biking maps

Location: Block 90 (323 NW 13th St.)

Event: Bike Tours at 10:30 a.m., 12:30 p.m., 2:30 p.m. and 4:30 p.m., courtesy of Kirsten Kaufman, one of the only biking Realtors in the country

Vendor: Renovo Hardwood Bikes (hollow frame wooden bicycles)

Other Goodies: Bike rentals available!

Location: The Encore (949 NW Overton St.)

Event: Bike maintenance clinic at noon

Vendors: Sweetpea Bikes (women-specific bikes), NoPo Mobile Bike Repair Shop, and Unitus Credit Union (loans for bikes)

Other Goodies: Bike rentals available through Waterfront Bike Rental, free popsicles from Sol Pop at 1 p.m., and free smoothies from Pacific Perks from 2-4 p.m.

For additional information about the event, visit www.cyclethedream.com or call 503-209-1047.

For information on Clean It Up, Mark!, the pre-eminent construction clean up and recycling service in Oregon, visit www.cleanitupmark.com.

For information on the Home Builders Association, visit www.homebuildersportland.org or call 503-684-1880. For more information about the NW Natural Street of Dreams, visit www.streetofdreamspdx.com.

###