• SMC Membership Application
• Directory of SMC Members
• Quarterly Luncheons
• Ideas Magazine
• IRM- Institute of Residential Marketing

 

Sales & Marketing Council

Chair: John Pawlowski, The Builder's Guide

Staff Contact: Kristen Teel

Our local Sales and Marketing Council (SMC) works with the National Sales and Marketing Council (NSMC) to connect people and build careers through information, education, recognition, and networking.  NSMC, a council of the National Association of Home Builders (NAHB), has over 40 years of dedicated service to new home sales and marketing professionals. In 1972, NAHB’s Board of Directors founded the Institute of Residential Marketing (IRM), the educational arm of NSMC, to guarantee the highest skill level of new home sales and marketing professionals.

Whether you’re a builder, new homes sales or marketing professional, Realtor®, market researcher, interior designer, advertiser, consultant, or architect, joining the NSMC will help keep you and your business growing.

• Remain Competitive with Sales + Marketing Ideas Magazine
  Stay up-to-date with the valuable sales and marketing information in each issue of the award-winning Sales + Marketing Ideas magazine. This bi-monthly magazine is produced by National and features the latest information on market research, advertising, marketing plans, model merchandising, sales and sales management, and more.

• Develop Credibility and Build Confidence
  Build your professional skills and increase your marketability by earning a sales and marketing designation through IRM. The country’s top experts in new home sales and marketing developed these comprehensive designation courses. Check the Events Calendar or go to www.NAHB.org/education for a schedule of classes in your area.
  The four new homes sales and marketing designations:
  • CSP (Certified New Home Sales Professional)
  • MCSP (Master Certified New Home Sales Professional)
  • CMP (Certified New Home Marketing Professional)
  • MIRM (Member, Institute of Residential Marketing)

• Recognize Your Achievements

     Enter the Sales & Marketing Excellence Awards at HBA.  Entries are typically due in January and the awards ceremony is held in   

     February.  Contact Jennifer Wessling for more information.

     National Sales & Marketing Council members are eligible to enter “The Nationals”—The National Sales and Marketing Awards, the

     largest and most prestigious national sales and marketing competition in the industry. The Nationals recognizes those who have  

     demonstrated a commitment to innovation, imagination, and marketing flair. Entries are typically due in late September and the awards program

     takes place at the International Builders Show.

• Make the Perfect Job Match
  Top national builders use ProNet Jobs to find qualified new home sales and marketing specialists and savvy marketing professionals use ProNet Jobs to find great job opportunities.

• Tap Into Valuable Resources
  Sales and marketing resources are at your fingertips with the Sales & Marketing Resource Center—a collection of journal articles, books, audio and videotapes, and web research tools. Stretch your advertising dollar with NSMC’s Ad Review Service to help make your ads more noticeable, persuasive, and effective. Or contact the Sales & Marketing Hotline for answers to your toughest sales and marketing questions.

• Connect with Peers and Industry Leaders
  Network with colleagues and industry leaders at SMC quarterly luncheons, seminars, and educational programs.
  

The Sales & Marketing Council holds quarterly luncheons. The Council Steering Committee meets the first Thursday of the month at 1:00 PM at the HBA.  If youare interested in joining the Council or becoming a leader on the Steering Committee, please contact Kristen Teel.